Porsche

For an art direction brief for Porsche the aim was to build a visual story that moves from the car itself to the thin rear light beam and then shifts that beam into the trail of a jet so the sense of speed grows from physical form into pure feeling, and the work focused on shaping a smooth transition where the red line leaves the tail of the car slips into open dusk air and turns into a bright streak that suggests a leap into a near supersonic state, and the scenes were staged as long flowing frames where metal glow and sky melt into each other with quiet force, and the process drew from deep tones sharp highlights and subtle gradients that stretch the light into a living pulse.