Acne
Flora Merge
Identity
2025
For an identity brief for Acne the aim was to build a vivid image world that blends flowers humans and product into one emotional field mixing bright color with sharp black white accents, and the work focused on shaping a gentle yet bold tone in which soft petals skin lines and clean objects meet in quiet tension, and the scenes were formed as layered frames where blooms rise around faces and items move like small actors in a calm story flow, and the process drew from warm hues deep shadows and the mild pulse of natural light that ties each element into a single mood, and from there a broad visual language emerged that shifts with ease from still image to film level.



