Nike

For an editorial project for Nike the aim was to frame athletes in motion through a warm yellow blur that gives each scene a fresh and timely feel, and the work focused on shaping a fluid mood in which speed light and soft haze merge into one vivid flow, and the shots were built as open moving fields where each step turn or lift left a mild trail of color that wrapped the bodies in a bright glowing veil, and the process drew from bold yellows pale golds and sharp side light that bends with the action and pushes the frames into a modern energetic tone, and from there a clear visual rhythm formed that links each image with a mix of motion blur and crisp detail giving the whole series a lively presence.