Patagonia

For an art direction brief for Patagonia the goal was to show the soft bond of human and nature through a calm visual series built around a hand drifting in a river with a mild glow rising from the water, and the work aimed to shape a gentle mood in which skin flow and light feel like one slow breath, and the scenes were set in clear open streams where each move of the hand stirred small rings of shine that broke and merged with the current, and the process drew from cool blues pale greens and the warm pulse of late sun that slips across the surface and turns simple contact into a quiet moment of care, and from there a clear visual path formed that links each frame through a blend of touch motion and glow giving the whole set a sense of stillness.