The Air Turned Red We Kept Shooting
May 2025
Ély Maren
2 min
Our work with Sonos began deep in a red dust field where every small gust turned the air into a glowing cloud. We arrived early when the light was soft and warm and spent the day watching the color shift across the dunes. The idea was to show sound as something alive as something that moves through heat and dust the same way wind moves across the land. We tested wide frames fast steps and slow pans to find the point where the scene felt loud even without noise. As the sun climbed the dust rose higher and each frame gained a bright pulse.
Dust Light
The core thought was to shape a link between the product and the place not by showing the speaker but by letting the world carry its energy. We worked with bold tones small moves and warm highlights that turned the desert into a stage of light and motion. Each shift of color opened a new mood and the dust carried the glow like a soft wave. The day felt long and bright and the scenes grew more alive with every hour. The final images hold this heat loud warm and wide a vivid set of frames shaped by dust air and sound built in one intense day that felt like standing inside a moving color.
