Surge

For a campaign idea for Surge the aim was to step away from the product itself and move deep into a macro world of bubbles where color and feeling rise in soft abstract waves, and the work focused on shaping a bright sensory mood in which tiny spheres stretch break and merge into fluid clouds that carry the spirit of the brand without showing a single item, and the scenes were built as close fields of shifting foam where each bubble held a small glow that slid from warm pink to cool blue with slow gentle motion, and the process drew from rich hues soft shines and the mild pulse of diffused light that turns simple soap forms into airy dreamlike shapes, and from there a vivid visual flow grew that links each frame through a blend of color.